Hulu reached out about designing a press kit that consisted of 10 greeting cards to promote the final season of Hulu's The Mindy Project. I was provided with quotes from the show and given creative freedom to design and illustrate, drawing inspiration from its imagery and color palette. Interior design, and fashion from the show were used for the color schemes and illustration inspiration. These were packaged in sets of 10 in a clear branded box and were distributed to press contacts to advertise the show being acquired by Hulu for the final season. The episode and season number, along with the Hulu and show logo were printed on the back of each card.
